Li said, “After several years of online electricity supplier war, the line after a series of shopping malls after the big shake-up, the cost structure of online and offline has been a convergence. The next era of online and offline real integration will open.”
Li also introduced, changes in the US market for glasses in terms of sound meter is a tonic. US electricity supplier first Warby Parker glasses is the nation’s first retail brand come from online and offline, to become the US retail industry benchmark. Since the opening of retail stores under the first line in 2013, Warby Parker in the United States has set up more than 30 store in New York, San Francisco and Chicago are shops.
“People want to be able to touch and feel the real product.” Warby Parker’s experience shows that the line store will effectively drive sales and thus profits. Revenue data is further supported this decision: The company’s 2014 revenues of more than $ 33 million in 2015, the rapid growth of data to $ 75 million. “For brands, from online to offline, change is the method of operation, but the industry and the same core values.”
Li said, “operations team must be separated, and good retail decades has bred a large number of professionals, if there is more in line with the new era of the brand appears, bringing together talent advantage will be strong. In terms of price, or products and fashion, professional and functional improvement of the brand, these sound meter in the competition has a huge advantage, but the store has a strong advantage of the experience, make it easier for consumers to feel the value, through visual and tactile auditory face service, brand innovation space will be greater. “